Privacy Policy for Fetch & Whiskers Emporium

Welcome to Fetch & Whiskers Emporium. This Privacy Policy describes how Fetch & Whiskers Emporium ("our company," "we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from our online retail and e-commerce platform for pet supplies.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner, in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We collect various types of information for different purposes to provide and improve our service to you.

• Personal Data: While using our online platform, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This includes, but is not limited to:
  • Name
  • Email address
  • Billing address
  • Shipping address
  • Phone number
  • Payment information (processed securely by third-party payment processors)
  • Account login details (username and password)
• Usage Data: We may also collect information about how our online platform is accessed and used. This Usage Data may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
• Tracking & Cookies Data: We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

2. How We Use Your Information

Fetch & Whiskers Emporium uses the collected data for various purposes:

• To provide and maintain our online platform.
• To process your orders and manage your account.
• To notify you about changes to our online platform or services.
• To allow you to participate in interactive features of our service when you choose to do so.
• To provide customer support.
• To gather analysis or valuable information so that we can improve our online platform.
• To monitor the usage of our online platform.
• To detect, prevent and address technical issues.
• To send you marketing and promotional communications, where you have consented to receive them.

3. Legal Basis for Processing Personal Data under UK GDPR

Our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it:

• Performance of a Contract: We need to perform a contract with you, such as when you make a purchase.
• Legitimate Interests: The processing is necessary for our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., for security purposes, to improve our services).
• Consent: You have given us explicit consent to do so (e.g., for direct marketing communications).
• Compliance with Law: To comply with legal obligations (e.g., tax and accounting requirements).

4. Disclosure of Your Information

We may share your personal information in the following situations:

• Service Providers: We may employ third-party companies and individuals to facilitate our online platform ("Service Providers"), to provide the service on our behalf, to perform service-related services or to assist us in analysing how our service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. This includes payment processors, shipping partners, and IT support.
• Compliance with Law: We may disclose your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Fetch & Whiskers Emporium, prevent or investigate possible wrongdoing in connection with the online platform, protect the personal safety of users of the online platform or the public, or protect against legal liability.
• Business Transfers: If Fetch & Whiskers Emporium is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

5. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We employ various physical, electronic and managerial safeguards to help protect your information.

6. Your Data Protection Rights under UK GDPR

In certain circumstances, you have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where Fetch & Whiskers Emporium relied on your consent to process your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the address below.

7. Links to Other Sites

Our online platform may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

8. Children's Privacy

Our online platform does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our online platform, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Fetch & Whiskers Emporium
2847 Market Street,
Suite 450,
London, Greater London,
SW1A 0AA
United Kingdom